It’s what’s on the inside that counts
You don’t need to be a scientist to keep yourself warm on a hike, but you need to know that a jacket is just not enough. What you need is layers and wool on the inside.
Since 1939 we have been making wool clothing and to be honest we have become quite good at it. Every time you buy a wool product from us you get a garment made by people that love nature and everything that lives there. That makes no compromise when it comes to quality and we can guarantee that every wool fibre can be traced back to happy animals.
No matter if you’re next hike is to the kindergarten or the North Pole, we just want to remind you to be “føre var”*. Because we know that when you’re going on a hike,
it’s what’s on the inside that counts.
*Føre var = A Norwegian saying that loosely translates to be ready for anything.